Add to ORKGThis study analyzes the influence of American acculturation on Latino youths when responding to Spanish- and English-language advertisements
Examined types of counterarguments generated by Anglo and Latino adolescents exposed to television b...
SUMMARY. This study examined whether language preference, as an indicator of acculturation, moderate...
The present research reveals how beer advertising affects adolescents ’ knowledge of beer brands, dr...
This study analyzes the influence of American acculturation on Latino youths when responding to Span...
Although Latino youth have slightly lower rates of alcohol use than Anglo youth, evidence suggests t...
A brief narrative description of the journal article, document, or resource. Finds that female adole...
This thesis explores language as an ethnic ad-targeting cue in the context of group categorization....
This investigation focuses on the relationship between the level of acculturation of Hispanics and t...
This study considers the level of involvement of participants viewing bilingual and English language...
Even though the population of Puerto Rico includes a large percent of residents with some knowledge ...
Contains fulltext : 178808.pdf (publisher's version ) (Open Access)Sociolinguistic...
This study investigates the ways in which advertisers employ acculturation and intercultural communi...
Due to globalization, multinational companies are increasingly cognizant of the language used in mar...
The Hispanic American population along with its purchasing power is on rise. For the advertising ind...
Item does not contain fulltextThere are indications in the literature that consumers’ response to ad...
Examined types of counterarguments generated by Anglo and Latino adolescents exposed to television b...
SUMMARY. This study examined whether language preference, as an indicator of acculturation, moderate...
The present research reveals how beer advertising affects adolescents ’ knowledge of beer brands, dr...
This study analyzes the influence of American acculturation on Latino youths when responding to Span...
Although Latino youth have slightly lower rates of alcohol use than Anglo youth, evidence suggests t...
A brief narrative description of the journal article, document, or resource. Finds that female adole...
This thesis explores language as an ethnic ad-targeting cue in the context of group categorization....
This investigation focuses on the relationship between the level of acculturation of Hispanics and t...
This study considers the level of involvement of participants viewing bilingual and English language...
Even though the population of Puerto Rico includes a large percent of residents with some knowledge ...
Contains fulltext : 178808.pdf (publisher's version ) (Open Access)Sociolinguistic...
This study investigates the ways in which advertisers employ acculturation and intercultural communi...
Due to globalization, multinational companies are increasingly cognizant of the language used in mar...
The Hispanic American population along with its purchasing power is on rise. For the advertising ind...
Item does not contain fulltextThere are indications in the literature that consumers’ response to ad...
Examined types of counterarguments generated by Anglo and Latino adolescents exposed to television b...
SUMMARY. This study examined whether language preference, as an indicator of acculturation, moderate...
The present research reveals how beer advertising affects adolescents ’ knowledge of beer brands, dr...