Why is User Experience Design (UED) important for Organizational Success?

User Experience Design (UED) ensures that the focus of Information and Communication Technology (ICT) is on the people for whom it is being created; including technology users, customers and the business. Globally, organizations are coming to realize that traditional, techno-centric methods of technology development can lead to high rates of project failure. Additionally, users and user-derived data is rapidly becoming more important to organizational innovation and to the identification of emerging technological opportunities. The UED approach can also be used successfully outside of ICT to increase business value; for example, in the area of service or business design