Add to ORKGLogistics activity process is composed of a chain of flow to customers from a producing district. On the other hand, it exists Marketing Channel in Marketing which is related to the place of Marketing Mix(product, price, promotion, place). Marketing Channel is also a flow of sale through merchant. It is supposed that there is the relationship between two flows on Logistics and Marketing, for the reason that the origin of Logistics is Physical Distribution as auxiliary functions in Marketing. The purpose of this paper is to clarify the theory of Marketing Channel and find the common essence between Logistics and Marketing Channel
In the majority of domestic firms physical distribution functions are usually considered to sales. T...
This paper attempts to point out the continued confusion in some literature with respect to the conc...
Companies give more importance to relational exchanges (marketing and logistics) to organize custome...
Recently, many companies are interested in logistics which implements and controls the effective flo...
The subject of the study is the relationship between marketing and logistics in the sales system of ...
Indisputably, marketing is one of the most important driving functions of business. In this article ...
Marketing and logistics are closely linked and represent a single complex that contributes to meetin...
Among the various activities of the company, logistics is often perceived as anextension of marketin...
Among the various activities of the company, logistics is often perceived as anextension of marketin...
the article describes the theoretical foundations of the concept of marketing logistics, the previou...
The role of marketing logistics as a modern marketing technology in the system of goods movement, bu...
The article dwells upon the economic essence of marketing and logistics, points out the interaction ...
The article describes the interaction between marketing and logistics from the point of view of comp...
Logistics is based on marketing concept that comes from business strategy focused on customers. In a...
In today’s competitive environment, businesses are trying to expand their sales markets. Marketing a...
In the majority of domestic firms physical distribution functions are usually considered to sales. T...
This paper attempts to point out the continued confusion in some literature with respect to the conc...
Companies give more importance to relational exchanges (marketing and logistics) to organize custome...
Recently, many companies are interested in logistics which implements and controls the effective flo...
The subject of the study is the relationship between marketing and logistics in the sales system of ...
Indisputably, marketing is one of the most important driving functions of business. In this article ...
Marketing and logistics are closely linked and represent a single complex that contributes to meetin...
Among the various activities of the company, logistics is often perceived as anextension of marketin...
Among the various activities of the company, logistics is often perceived as anextension of marketin...
the article describes the theoretical foundations of the concept of marketing logistics, the previou...
The role of marketing logistics as a modern marketing technology in the system of goods movement, bu...
The article dwells upon the economic essence of marketing and logistics, points out the interaction ...
The article describes the interaction between marketing and logistics from the point of view of comp...
Logistics is based on marketing concept that comes from business strategy focused on customers. In a...
In today’s competitive environment, businesses are trying to expand their sales markets. Marketing a...
In the majority of domestic firms physical distribution functions are usually considered to sales. T...
This paper attempts to point out the continued confusion in some literature with respect to the conc...
Companies give more importance to relational exchanges (marketing and logistics) to organize custome...