Filantropiska och Etiska CSR initiativ : En Fallstudie av Nätspelsindustrin

Corporate Social Responsibility (CSR) has increased in popularity since it was first introduced during the 1950s. Another phenomenon that also has increased in popularity, but during more recent years, is online-gambling. Studies have shown that industries with potentially harmful products cannot conduct CSR whilst other studies prove that it is possible. The purpose of this study was to provide a deeper understanding how companies in the online-gambling industry implement CSR initiatives according to philanthropic and ethical activities in their operations. This case study analyzed how the industry conducted the given CSR initiatives through prolonged semi-structured case interviews with three different organizations. With a derived framework the findings were compared to see how well the organizations actions matched the framework. Moreover, the findings were also compared to theories that show how an organization can reach the higher levels of CSR. In conclusion, it is proven that it exists a notion of CSR within the industry. Philanthropic initiatives were focused on donations to R&D within the industry but also environmental and educational initiatives. Ethical initiatives had great focus on issues within the industry in regards to playtools, monetary limits as well as information packets. Lastly, the level of implementation of CSR depended on organizational experience.Validerat; 20150621 (global_studentproject_submitter