Learner´s intention to continue use of e-learning technologies : case of Iranian universities

Development of e-learning as teaching or learning tool is inevitable and ever-increasing: Iran is not an exception in this growth. Different surveys have inclusively expressed the essence of e-learning in today's life but it has been seen that many learners are dissatisfied with these programs and are not eager to continue educating in this systems. Therefore, this research investigates learners' intention to continue use of e-learning programs in 5 universities in Iran. The study proposed the combination of Decomposed EDT and 3-TUM as the most commonly used models for predicting use of information technologies. A total of 849 university students were surveyed using a standard questionnaire. Seeing that the combined model did not fit, as a result of the combination and analyzing the gathered data a new model was developed: this model has been developed by exploratory path analysis. The analysis was continued by SEM and the new developed model was fit. This model suggests that users' continuance intention is determined by environmental factors, self efficacy, perceived satisfaction, perceived usefulness, e-learning effectiveness, perceived quality, quality disconfirmation, perceived value, value disconfirmation, perceived usability, usability disconfirmation among which perceived satisfaction, perceived usefulness and value disconfirmation have the most influence. Perceived satisfaction in turn is influenced by perceived value, e-learning effectiveness, perceived usefulness, value disconfirmation and perceived usability, where value disconfirmation has direct impact on perceived usefulness and usability and perceived usability is an indicator of perceived usefulness. After analyzing the data, it can be seen that learners of e-learning programs in Iranian universities are not satisfied with this new educational system and do not intend to continue e-learning programs.Validerat; 20101217 (root