The Potential of Damavand Mountain (Rineh) as an Ecotourism Destination

Tourism is a complex activity that results from the combination of different industries such as hospitality, transportation, entertainment, accommodations, etc. Tourism is one of the most important, profitable economic activities that generates income and also creates many job opportunities. This research was designed to evaluate the potentials of Damavand Mountain (in Rineh city), in Iran, as an ecotourism destination. After reviewing literature from academic journals, books, library research, and the internet, four main components of economic, cultural, social and environmental aspects of community benefits in Rineh were taken into consideration. This research used both quantitative and qualitative data. The researchers went to Rineh and interviewed locals that were directly and indirectly involved in tourism business. Also they administered questionnaires to locals to find out their ideas and opinions regarding the four components already mentioned. The questionnaire consisted of 20 questions. The data was analyzed using SPSS software. The findings showed that the natural and environmental components are the most important factors for Rineh community in the domain of tourism.Validerat; 20110614 (anonymous