Add to ORKGDate: 2016-06-01Level: Master thesis in Business Administration, Specialization Marketing Institution: Department of Business Administration, Technology and Social Sciences – Luleå University of TechnologyAuthor: Hasanen HadiTitle: Organizations Management of e-WOM on Social Media – Three case studies; Scandic hotell, Luleå kommun and Lulebo ABTutor: Anne EngströmKeywords: Social media, WOM, E-WOMPurpose: The purpose of this paper is to increase understanding of the business and organizational management of e-WOM on social mediaMethod: A deductive study in a qualitative manner which is conducted through interviewsConclusion: The discontent or criticism arises and grows in social media is a challenge for organizations. The risk that the busi...
Social media has changed the way that corporations can communicate with their target groups. Instead...
Social media has changed the way that corporations can communicate with their target groups. Instead...
Social media has changed the way that corporations can communicate with their target groups. Instead...
Date: 2016-06-01Level: Master thesis in Business Administration, Specialization Marketing Institutio...
Date: 2016-06-01Level: Master thesis in Business Administration, Specialization Marketing Institutio...
AbstractTitle: Communications through Social media – new challenges for organizations Kommunikation ...
AbstractTitle: Communications through Social media – new challenges for organizations Kommunikation ...
The phenomenon of "Word-of-mouth" (WOM) has evolved with the digital era establishing itself online ...
The phenomenon of "Word-of-mouth" (WOM) has evolved with the digital era establishing itself online ...
Title: Social media as a communication tool - A case study on social media influence corporate cultu...
Title: How companies handle eCRM via social media depending on company size Level: Student thesis, f...
Tools and strategies for communicating with customers have changed a lot since social media became a...
Tools and strategies for communicating with customers have changed a lot since social media became a...
Tools and strategies for communicating with customers have changed a lot since social media became a...
Social media provides a new position of power to the single individual within PR and marketing campa...
Social media has changed the way that corporations can communicate with their target groups. Instead...
Social media has changed the way that corporations can communicate with their target groups. Instead...
Social media has changed the way that corporations can communicate with their target groups. Instead...
Date: 2016-06-01Level: Master thesis in Business Administration, Specialization Marketing Institutio...
Date: 2016-06-01Level: Master thesis in Business Administration, Specialization Marketing Institutio...
AbstractTitle: Communications through Social media – new challenges for organizations Kommunikation ...
AbstractTitle: Communications through Social media – new challenges for organizations Kommunikation ...
The phenomenon of "Word-of-mouth" (WOM) has evolved with the digital era establishing itself online ...
The phenomenon of "Word-of-mouth" (WOM) has evolved with the digital era establishing itself online ...
Title: Social media as a communication tool - A case study on social media influence corporate cultu...
Title: How companies handle eCRM via social media depending on company size Level: Student thesis, f...
Tools and strategies for communicating with customers have changed a lot since social media became a...
Tools and strategies for communicating with customers have changed a lot since social media became a...
Tools and strategies for communicating with customers have changed a lot since social media became a...
Social media provides a new position of power to the single individual within PR and marketing campa...
Social media has changed the way that corporations can communicate with their target groups. Instead...
Social media has changed the way that corporations can communicate with their target groups. Instead...
Social media has changed the way that corporations can communicate with their target groups. Instead...