Add to ORKGBrands have become one of the most discussed phenomena of marketing research to recent years. An important part of a brand is its identity: the unique fingerprint that makes it one of a kind. The purpose of this thesis is to gain a better understanding of the strategic development of the brand identity and the objectives related to this development. A case study was conducted, using qualitative research method, at Länsförsäkringar AB. The study shows that the congruence of the different dimensions of the brand identity is an essential issue to consider in the strategic development process. For service companies, the brand as organization perspective is also of great importance in this process. Furthermore, the study shows ...
Branding has today a central role in marketing. Branding has in theory been focused on brands of l...
Building a strong brand identity has become a major marketing concern for many organisations. In pre...
This essay in how to create a brand identity is a result of a case study of the Spanish mobilephone ...
Brands have become one of the most discussed phenomena of marketing research to recent years. An i...
The paper studied the concept of "brand identity" as a planned brand image that defines the directio...
The aim with this thesis is to gain an understanding of how a brand is developed. My research main...
Problem: Today a brand means more than just an image or logo. Employees often see themselves as the ...
AbstractIt is generally known that the decisional process regarding to choose or not to choose a bra...
Companies cannot build their strategy on predictable markets anymore ‐ all organizations nowadays ne...
Organizations today face big challenges as a result of increased exposure. A distinct and recognizab...
The current study aims to investigate the factors affecting development of the services brand ident...
Having studied the literature on the issue of corporate brand identity our group found different poi...
This thesis was conducted to meet the branding and marketing needs of a developing company called Hy...
Marketing that is known today, strives for achieving distinctiveness among competitors on the market...
The thesis discusses brand identity management challenges posed to organisations. The standpoint is ...
Branding has today a central role in marketing. Branding has in theory been focused on brands of l...
Building a strong brand identity has become a major marketing concern for many organisations. In pre...
This essay in how to create a brand identity is a result of a case study of the Spanish mobilephone ...
Brands have become one of the most discussed phenomena of marketing research to recent years. An i...
The paper studied the concept of "brand identity" as a planned brand image that defines the directio...
The aim with this thesis is to gain an understanding of how a brand is developed. My research main...
Problem: Today a brand means more than just an image or logo. Employees often see themselves as the ...
AbstractIt is generally known that the decisional process regarding to choose or not to choose a bra...
Companies cannot build their strategy on predictable markets anymore ‐ all organizations nowadays ne...
Organizations today face big challenges as a result of increased exposure. A distinct and recognizab...
The current study aims to investigate the factors affecting development of the services brand ident...
Having studied the literature on the issue of corporate brand identity our group found different poi...
This thesis was conducted to meet the branding and marketing needs of a developing company called Hy...
Marketing that is known today, strives for achieving distinctiveness among competitors on the market...
The thesis discusses brand identity management challenges posed to organisations. The standpoint is ...
Branding has today a central role in marketing. Branding has in theory been focused on brands of l...
Building a strong brand identity has become a major marketing concern for many organisations. In pre...
This essay in how to create a brand identity is a result of a case study of the Spanish mobilephone ...