Purpose In recent decades western cities have slowly evolved to extend their cultural offer to “the postmodern mixing of public and commercial culture” (Richards, 2014, p. 120) as a major plank of urban regeneration and development strategies. Urban tourism has been central to this and tourists are now an ever present temporary population of cultural consumers in so many of our towns and cities, even in those industrial cities that until recently would not have been imagined as tourist places. Tourism is thus a part of everyday urban life (Urry, 2002) whether we gaze on tourists going from one cultural space to another in our home towns or whether we ourselves are transformed into tourists as we conduct our cultural consumption in places d...