Add to ORKGThe objective of this study is to demonstrate how an existing cost based analysis framework can be utilised to assess either the potential or actual impact of a social marketing campaign. It is based on a case study with People Matters (Leeds) CIC who commissioned the author to analyse the effectiveness of its social marketing campaigns so that it could demonstrate value and gain additional funding from the Big Lottery
Funding bodies require interventions to show value for money before further investment is made. Alth...
With increasing costs of healthcare in England and Wales following the COVID-19 pandemic, finding al...
Aim: The aim of the study is to investigate how social enterprises can use social marketing for imag...
The objective of this study is to demonstrate how an existing cost based analysis framework can be ...
Social marketing has no clear consensus on how outcomes should be evaluated. One option is the adopt...
A number of scholars have raised concerns that many social marketers fail to consider the cost of th...
Social value incorporates economic, environmental, and social impact in public policy decision- maki...
This book introduces and explains how to conduct a Social Return on Investment (SROI) analysis. It d...
The concept of 'social return on investment' (SROI) has come to play an important role in debates ab...
This management project looks at four recent social marketing campaigns in the field of health in th...
The Social Return on Investment (SROI) is a method for measuring social outputs and valuing social o...
Purpose: The purpose of this paper is to examine the actual and potential utility of social return o...
Social marketing is receiving unprecedented focus and support from government, the private sector an...
Background Increased scarcity of public resources has led to a concomitant drive to account for valu...
The chapter deals with the theme of social return on investments (SROI), including general elements ...
Funding bodies require interventions to show value for money before further investment is made. Alth...
With increasing costs of healthcare in England and Wales following the COVID-19 pandemic, finding al...
Aim: The aim of the study is to investigate how social enterprises can use social marketing for imag...
The objective of this study is to demonstrate how an existing cost based analysis framework can be ...
Social marketing has no clear consensus on how outcomes should be evaluated. One option is the adopt...
A number of scholars have raised concerns that many social marketers fail to consider the cost of th...
Social value incorporates economic, environmental, and social impact in public policy decision- maki...
This book introduces and explains how to conduct a Social Return on Investment (SROI) analysis. It d...
The concept of 'social return on investment' (SROI) has come to play an important role in debates ab...
This management project looks at four recent social marketing campaigns in the field of health in th...
The Social Return on Investment (SROI) is a method for measuring social outputs and valuing social o...
Purpose: The purpose of this paper is to examine the actual and potential utility of social return o...
Social marketing is receiving unprecedented focus and support from government, the private sector an...
Background Increased scarcity of public resources has led to a concomitant drive to account for valu...
The chapter deals with the theme of social return on investments (SROI), including general elements ...
Funding bodies require interventions to show value for money before further investment is made. Alth...
With increasing costs of healthcare in England and Wales following the COVID-19 pandemic, finding al...
Aim: The aim of the study is to investigate how social enterprises can use social marketing for imag...