This study deals with the "Ile de Nantes" urban project, concerning a vast 350 ha area along the town centre which is meant to become a metropolitan city core and is scattered on its west part with industrial and port wastelands. The ethnographical approach and research led to the analysis of how memory is used in this ongoing regeneration process. Heritage claims put forward by association members committed to the defence of the memory of the precinct and initiated by intellectuals, historians, professionals or amateurs are opposed to a "clean sweep policy". The urban public action then turns towards a project more considering of a real heritage policy which is an important way of achieving a local consensus. However, these renewed uses of...