PREFERENSI MASYARAKAT DALAM MEMILIH PERUMAHAN BERDASARKAN FASADE StudiKasus Perumahan di KecamatanBaki Sukoharjo

The southern suburbs of Surakarta City are favorites to settle based on their proximity to the center of Surakarta. With the increasingly densely populated sout hern suburbs of Surakarta City, developers began to glance at the neighboring areas of Sukoharjo Regency. In 2000 many built housing in Grogol and BakiSubdistrict, Sukoharjo Regency and being the appeal of people who choose residential alternatives in the southern suburbs of Surakarta City. During this time the pattern of community demand for housing is only guess by the developers and the city government. Each has its own perception without a clear preference. Developers are more profit-oriented / profitable, create their own patterns, which less meet the desires of the community. Society as a consumer almost never be directly involved, even though they are prospective residents of such housing. In general, community preferences for housing can be obtained if internal and external factors underlying election considerations are known. These factors are an indicator of people's preference for housing. Through the survey that has been done, obtained the result that the majority of ordinary people will prefer the fasade with minimalist style in its preference. This is influenced by the current housing trend that always choose the minimalist style in the design of the house, also from home marketing through advertisements in mass media featuring minimalist style with the consideration of more sold. Few of the people who understand the design will prefer to match the character