Campaign overview : CDC's colorectal cancer awareness campaign

Screen for Life: National Colorectal Cancer Action Campaign is a Centers for Disease Control and Prevention (CDC) initiative to increase screening among people aged 50 years and older. Campaign development is based on an extensive review of communication and behavioral science literature. Since 1999, CDC has conducted more than 225 focus groups in 35 U.S. cities to assess knowledge, behaviors, and screening practices of the target audiences and test campaign messages and materials. The groups have been segmented by gender, age (50\u201364 and over age 65), and ethnicity (mixed ethnicities, African American, and Hispanic). Input is also sought from state health departments on the types of materials that would be most helpful to local efforts.www.cdc.gov/screenforlifesfl_backgrounder-508.pdf201