TELEVISION USSAGE PATTERN AS A MEANS IN CHILD REARING (A Descriptive Qualitative Research on Pattern of Parents in Using Television as a Means of Child Rearing)

Television is one of the products of mass media which Indonesian family commonly has. In addition to having the function of media for information, education, and supervisors, television also has entertainment function. It makes television as one of the electronic equipments that must be owned by a family. Feeling entertained while watching television is not only felt by adults, but also can be felt by the children. Television as a means of entertainment for childrenis indicated by the diverse array of programs and movies for them. Thus, television programs that are aired every day, are also special entertainment program for children. The number of programs for children does not necessarily make the television as a medium which is suitable for children, if the parents do not contribute during the process of children's media consumption. Social Learning Theory shows the potential exposure to television media that can make children have behavior that does not show their age. Children easily imitate, duplicate, even perceive things that are going on television as part of their behavior. This research used qualitative methods, obtained information on how patterns of 12 respondents (parents) treat television for children at home. Particularly how parents adopting a child care for the children in watching TV at home.Television as parenting rule, has a positive impact in the child's response. This finding was obtained by observing and conducting in-depth interviews to 12subjects living in 3 major cities, namely Jakarta, Semarang and Yogyakarta. It was to see patterns of parents in making use of television as a means of child rearing. They conclusively have different patterns, based on the education level of parents, parents’business, and whether or not there was a strict hour rule for children to watch television