Trending now: feminism, sexism, misogyny and postfeminism in British journalism

In the last few years feminism has gained spectacular visibility across media and popular culture. As Sarah Banet-Weiser (2018) observes, “everywhere you turn, there is an expression of feminism – on a T-shirt, in a movie, in the lyrics of a pop song, in an inspirational instagram post, in an acceptance speech”. News media have been pivotal to this, not only reporting on feminist campaigns such as slutwalk or metoo, or on feminist demonstrations like the Women’s marches, but also centering feminism as a topic of discussion – whether substantively in terms of equal pay or sexual violence, or more broadly as something to be routinely asked of politicians, actresses or pop stars. “The new DO: Calling yourself a feminist” announced Glamour magazine in the US, cementing a wider impression that no interview of a high-profile woman is complete without its subject being asked about their views of or identification with feminism