This work is part of a study where a descriptive and a prescriptive approach have been used. This paper deals with the descriptive part and discusses views on decision support in product development to identify factors of relevance to con-sider when designing computer-based decision support for total offers. Providing services in form of physical artefacts offered as ‘functions per unit’ is at the heart of total offers. The intention is to provide customers with functions in time and place ‘as-needed’, based on a life-cycle commitment. This new scenario is found in manufacturing industry in addition to a traditional view on selling hardware and providing aftermarket activities. Total offers gain access to possibilities to ‘design in’ value ...