The Assessment of Sponsor Attraction for Non-Profit Organizations : The Case Study of Charity Public Events in Iran

Sponsors supporting an event will offer financial support in order to get services based on themutual agreement, This thesis is about having better understanding on the significant factors for a non- profit organization, to support an event. The sponsorship is exclusive based on the type ofoffered service and events. The concept of event marketing would not be the same for all events.Sport events and industrial exhibitions and international music festivals or just an international art auction in London are all events which have different criteria for sponsors and offer different services for investors. Each of mentioned examples needs different research in assessment ofimportant factors which influence the sponsors or in other word in marketing aspect. The financial supports of these events by famous brands, defined as sponsorship, play a significantrole in these events. In this research the public market event in regional scale would beinvestigated for two Iranian charity organizers. These public markets are hold almost every year in order to help the charities in fundraising. The duration of these public event would be fromtwo to 4 days and approximate between 10 to 15 thousands visitors participate.Validerat; 20150929 (marikav