Likes, tweets och kommentarer : Om tre morgonradioprograms närvaro i sociala medier

This study is about the presence that Swedish morning radio shows have on social media. How much do they interact with their listeners? The study’s function is to partially provide radio stations an awareness of how they work but also to learn that it is not just to write a few posts sometimes without the need for a strategy to win their listeners. The study is done by collecting data from social media such as Facebook, Twitter and Instagram which are then compared across a number of charts. With basis around Shannon and Weavers communication model that nowadays have evolved more into a two-way communication method the authors look closely on how the programs interact with their audience.The result show that the programs work differently and that the most posts a day does not necessarily mean the most likes. The commercial channels do not yet have a strategy for their work on social media which also becomes apparent when they get compared with Sveriges Radio who has their own handbook in the topic and are more eager to answer the comments on the various media platforms and create dialogue, which is what the two-way communication still is about.Validerat; 20140922 (global_studentproject_submitter