Kunders uppskattade värdes påverkan på inköpsbeslut : Fallstudie av vilken påverkan kundernas uppskattade värde har för inköpsbeslut inom offentlig upphandling med avseende på offentliga sjukhus

The purpose of this thesis was to describe how customer perceived value influences the buying decisions for public hospitals conducting public procurement.This thesis was conducted using a qualitative interview with a procurement manager at the Norrbotten County Council procurement unit. This qualitative data was then analyzed using a frame of reference constructed using current customer perceived value literature, and organizational buying literature.The findings shows that customer perceived value influences the buying decisions of public hospitals conducting public procurement mainly in the initial part of the procurement process. The findings suggests that the public organizations perception of value is not as highly dependent on the trade-off moment between benefit and sacrifice as literature suggests. Instead the public organizations perception of value that influences buying decisions exists in the form of specification of benefit sought, and specified evaluation method to establish value.The public organizations perception of value is highly influential for buying behavior, thus understanding how public hospitals expresses their sought value is critical for long term success of supplying towards public hospitals.Validerat; 20151009 (global_studentproject_submitter