New product development based on customer knowledge management

New product development is risky and costly but could provide great competitive advantage for a company. If NPD success, then the revenue comes but if it does not success, the loss could be disruptive. The common failure rate in new food product development is between 60 to 80 percent (Grunert and Valli, 2001) which is noticeable. But how to reduce the risk of failure in NPD? What factors could cause in success? According to literature, one of the check boxes of NPD success is the consumers’ check box. If they are involved in NPD process in a systematic way, at least one source of risk has been faded. The first phase in NPD process, idea generation and developing the product concept is important to the success of NPD and acceptance of new product from consumer. Since this is the first step, it is the most proper point to focus. We here also target this phase. And try to provide a framework to systematic involvement of consumers in the first step of NPD.Validerat; 20101217 (root