To succeed in a fierce market situation, companies have to offer the customers higher value than the competitors. According to theory, value consists of two major parts, benefits and sacrifices. The value can be enhanced by either increasing the benefits or by decreasing the sacrifices. Some authors argue that the most efficient way is by reducing the sacrifice. The sacrifice determinants are divided into monetary and non-monetary costs. The monetary costs are composed of purchase price, acquisition cost, installation cost, transportation cost, order-handling cost, costs for maintenance & repairs and costs associated with the risk of failure or poor performance. The non-monetary costs comprise of time, energy and psych...
Value from services is usually measured at the management level but the users work in the operationa...
Value from services is usually measured at the management level but the users work in the operationa...
Few studies in marketing have examined the role of switching costs in regards of both customer satis...
To succeed in a fierce market situation, companies have to offer the customers higher value than t...
To succeed in a fierce market situation, companies have to offer the customers higher value than t...
Abstract This study explores customer perceived value in the context of emerging technology-intensi...
During recent years corporations have been focusing on revenues rather than profits. This led to dec...
The thesis is positioned in the services marketing field. Previous mobile service research has ident...
The objective of this study has been to examine which significant values are of importance in the te...
The objective of this study has been to examine which significant values are of importance in the te...
To be able to differentiate services, provide competitive value propositions, and gain sustainable c...
This study is about value creation in an emerging context of technology intensive professional servi...
A Work Project, presented as part of the requirements for the Award of a Masters Degree in Managemen...
This study is about value creation in an emerging context of technology intensive professional servi...
This study aims to examine the effect of e-service quality dimensions on customer perceived value a...
Value from services is usually measured at the management level but the users work in the operationa...
Value from services is usually measured at the management level but the users work in the operationa...
Few studies in marketing have examined the role of switching costs in regards of both customer satis...
To succeed in a fierce market situation, companies have to offer the customers higher value than t...
To succeed in a fierce market situation, companies have to offer the customers higher value than t...
Abstract This study explores customer perceived value in the context of emerging technology-intensi...
During recent years corporations have been focusing on revenues rather than profits. This led to dec...
The thesis is positioned in the services marketing field. Previous mobile service research has ident...
The objective of this study has been to examine which significant values are of importance in the te...
The objective of this study has been to examine which significant values are of importance in the te...
To be able to differentiate services, provide competitive value propositions, and gain sustainable c...
This study is about value creation in an emerging context of technology intensive professional servi...
A Work Project, presented as part of the requirements for the Award of a Masters Degree in Managemen...
This study is about value creation in an emerging context of technology intensive professional servi...
This study aims to examine the effect of e-service quality dimensions on customer perceived value a...
Value from services is usually measured at the management level but the users work in the operationa...
Value from services is usually measured at the management level but the users work in the operationa...
Few studies in marketing have examined the role of switching costs in regards of both customer satis...