Människan kontra Tekniken : Hur påverkar sociala medier oss och hur påverkar vi sociala medier?

This is a study that focuses on the two social media softwares Facebook and Instagram, and the question “How do social media affect us and how do we affect social media?” was asked. To answer the question a content analysis and a user study were done to get different perspectives and get depth to the study. To create structure to the collection of the data a model was used, called Bikakamodellen, where the information was divided into seven categories identity, presences, groups, status, relationships, division and conversation. The information in the analysis was structured from Bikakamodellens seven categories, and in each category the information contained from the content analysis comes first followed by the information from the user study. The conclusion was that Facebook and Instagram software affect users to be active and express themselves in their platforms by having functions that effectively satisfy people's innate needs and also encourage them to express themselves. The users in the user study did not think that they have the ability to affect the softwares or change how other people use softwares. According to them, the technology is based on how users use it.Validerat; 20151026 (global_studentproject_submitter