PENGARUH KEPERCAYAAN MEREK TERHADAP LOYALITAS PELANGGAN GOJEK (Survei pada Pelanggan GOJEK di Mall Cipinang Indah, Jakarta Timur)

This research is analyze the influence of brand trust on customer loyalty of Gojek. The data which is used in this research is primary data, collected from spreading one hundred questionnaires to Gojek’s customers. This research use purposive sampling and linier regression analysis in cultivating data. From the result of this research, known that brand trust influence to customer loyalty. Which is showing by value of R Square is 0.326 (32,6%), while 0.674 (67,4%) is influence by other factors. In this research, also known that brand trust have most positive and significant influence to customer loyalty. Thus, the result of the research is relevant and at the same time supports the theory of buying decision