PENGARUH CITRA MEREK TERHADAP LOYALITAS MEREK INDIHOME (Survei Pada Pelanggan IndiHome Triple Play Di Rumah Susun Cipinang Besar Selatan)

This research is analyze the influence of brand image to brand loyalty IndiHome product. The data which is used in this research is primary data, collected from spreading one hundred twenty nine questionnaires to IndiHome’s consumers. This research use non-probability sampling and linier regression analysis in cultivating data. From the result of this research, known that brand imageinfluence to brand loyalty. Which is showing by value of R Square is 0,915 (91,5%), while 8.5% is influence by other factors. In this research, also known that brand image have most positive and significant influence to brand loyalty. Thus, the result of the research is relevant and at the same time supports the theory of brand loyalty