PENGARUH CELEBRITY ENDORSER TERHADAP MINAT BELI LIPSTIK SARIAYU (Studi Kasus pada Mahasiswa Faklutas Ekonomi Universitas Negeri Jakarta)

This research is analyze the influence of celebrity endorser to buying intention lipstick Sariayu. The method usses data collection through book study and quetionnaire. The data which is used in this research is primary data, collecting from spreading one hundred twenty questionnaires who knows Tika Bravani and never buying lipstick Sariayu before. This research use random sampling and simple regression in cultivating data. From the result of research known celebrity endorser to buying intention. Which is showing by value of R Square is 0.472 (47,2%), while 52,8% is influence by other factors. In this research also known that celebrity endorser have positive and significant influence to buying intention. Celebrity endorser is a way to make people attracted buying intention to buying that produc