PENGARUH KUALITAS PELAYANAN TERHADAP MINAT BELI ULANG (Survey Pada Pengguna Taksi Blue Bird di Jakarta Timur)

This research aims to analyze the influence of service quality towards Repurchase Intention. The data which are used in this research are primary data and secondary data. The primary data were collected by questionnaires that was distributed to Blue Bird costumer is used Blue Bird taxi at the period of one months. The sampling technique in this research used non-probability sampling. Data processing is used simple linear regression. The result of this study can be seen that service quality has influenced to repurchase intention. It can be showed by the value of coefficient correlation (r) is 0,605 and value of coefficient determination is 0,366 (36,6%) then it means that the rest 0,634 (63,4%) explained by other independent variable that was not analyzed in this researc