HUBUNGAN ANTARA SIKAP DAN NORMA SUBJEKTIF DENGAN NIAT PEMBELIAN SECARA ONLINE DI TOKOPEDIA.COM PADA MAHASISWA FAKULTAS EKONOMI UNIVERSITAS NEGERI JAKARTA DI JAKARTA

RIZKA MILLASARI, The Correlation Between Attitude and Subjective Norm With Intention Purchase Online at Tokopedia.com on Student Faculty of Economics State University of Jakarta in Jakarta. This research was conducted in The Faculty of Economics Student in State University of Jakarta, for 6 months, starting from February 2018 to June 2018. The purpose of this study is to determine the correlation between attitude and subjective norm with intention purchase online at Tokopedia.com in Faculty Of Economic Student, State University of Jakarta. The research method used is survey method with the correlation approach, population used are student in The Faculty of Economics Student in State University of Jakarta. The sampling technique used technique of Purposive sampling as many as 160 people. The resulting regression equation is Ŷ = 38,652 + 0,236 X1 + 0,195 X2. Test requirements analysis that estimates the error normality test regression of Y on X1 with Kolmogorov-Smirnov test with significance level (α) = 5% or 0,05 estimates significance of Y equal to 0,200, X1 equal to 0,200, X2 equal to 0,200. Because the significance level is> 0.05 it can be concluded that the data is normally distributed and can be used. Testing linearity of regression Y on X1 produces Fcount Ftable which, 15,665 > 3,053, meaning that the regression equation is significant. Then performed the test significance correlation coefficient using t test and the resulting tcount > ttable, tcount = 3,329 and ttable = 1,65462 and performed the test significance correlation coefficient using t test and the resulting tcount > ttable, tcount = 3.195 and ttable = 1,65462. It can conclude that is possitive and significant. The coefficient of determination Y on X1 and X2 obtained by 0,166 indicating that, 16,6% variable intention purchase online is determined by the attitude and subjective norm. Keyword: Intention Purchase Online, Attitude, Subjective Nor