HUBUNGAN ANTARA KONTROL PERILAKU DAN MOTIVASI DENGAN NIAT MENGUNJUNGI YOGYAKARTA PADA MAHASISWA FAKULTAS EKONOMI UNIVERSITAS NEGERI JAKARTA DI JAKARTA

DEA AMELINDA, Behavioral Control and Motivation in Affecting Intention to Visit Yogyakarta. Thesis, Jakarta, Study Program of Business Education, Faculty of Economics, State University of Jakarta. This research was conducted at the Faculty of Economics, State University of Jakarta, 8 (eigth) months, ie from October 2017 until May 2018. The purpose of this study is to determine whether there is a positive and significant relationship control behavior with the intention of visiting Yogyakarta, positive relationships and significant motivation with the intention of visiting Yogyakarta at the Faculty of Economics, State University of Jakarta.The research method used is survey method with quantitative approach. The sampling technique used is purposive technique as many as 160 student. The resulting regression equation is Ŷ=46,524+0.629X1 for the behavioral control variable, Ŷ = 54,386 + 0.679X2 for motivation variable. Testing analysis by Kolmogorov Smirnov test with the test results can be known Asymp value. Sig intention on Yogyakarta (Y) is 0,955, Asymp value. Sig behavioral Control (X1) of 0,251, Asymp value. Sig motivation (X2) of 0,279. Because the data has a significance greater than 0.05 then the data is inferred normal distribution. Then t test and tcount 5.422 > ttable 1,67for behavioral control (X1), tcount 6.236 > ttable 1,67 for motivation (X2). Thus, it can be concluded the result of t test calculation is positive and significant. The coefficient of determination increased by 63,4% for behavioral control, 53,4% for motivation, it shows that Yogyakarta affection variable is determined by behavioral control, and motivation on things that have been determined