A linguistic landscape study of signage in Museum Angkut Batu East Java

Recently, there has been growing interest in the study about the linguistic landscape. Linguistic landscape study investigates a new approach to multilingualism and is typically focused on signs in public area. This research aims to find out the linguistic landscape in Museum Angkut. This study analyzed language displayed, the characteristic of the signs and the reason of showing those signs. The present study utilized an exploratory design and the data in the present study was collected and analyzed first quantitatively and then qualitatively. The researcher took 306 pictures that were collected from the street, parking lots and outdoors, main building, and an interview with the Museum Angkut authority. The researcher used an interview to know the reason of authority showing those signs in Museum Angkut.By the end of this research, the researcher found nine different languages in Museum Angkut and spread out in three area street, parking lots and outdoors, and main building. Those languages are Indonesian, English, Chinese, Arabic, Germany, Italian, French, Dutch, and Sundanese. From 306 signs, the researcher only found one top-down signs that created by National Anti-Narcotics Agency. Although it was found nine languages, Indonesian and English are still dominant languages in Museum Angkut. The reasons for showing bi/multilingual signs are: (1) to attract the International tourists (2) to promote the product (3) to educate public (4) to present authentic atmosphere from different countries (5) to present various local culture. Moreover, the use of foreign languages are important to introduce local tourist attractions to international level.Finally, the resarcher hopes that the findings of this study can be useful for the development of science in the linguistic landscape, especially in a multilingual world. For the next researchers they should try to investigate the reader response toward the signs by spreading questionnaire or conducting an interview with the visitors