Pengaruh Kualitas Pelayanan terhadap Kepuasan Konsumen Waroeng Spesial Sambal di Gonilan

This study aims to analyze the effect of service quality on customer satisfaction. The population of this study is Spesial Sambal consumers. The sampling technique used in this study is non probability sampling with a type of convenience sampling which is a sampling technique based on certain criteria on the respondents. Based on the method and sampling technique obtained as many as 150 respondents who fit the criteria. The data collection method used is a questionnaire. The data analysis technique in this study is validity test, reliability test, multiple linear regression test, determination test (R2), model accuracy test (F test) and accuracy test of estimator parameters (t test). The results showed that service quality in the form of tangibles, reliability, responsiveness, assurance, and emphaty affected the satisfaction of Waroeng Spesial Sambal customers in Gonilan. Keywords: Tangible, Reliability, Responsiveness, Assurance, Empathy, Consumer Satisfactio