Perilaku Prososial Melalui Media Sosial

This research aims to understand and describe prosocial behavior on social media. This research uses qualitative descriptive method. Data are collected through the use of open questionnaire that are directly administered. The research subjects are 85 young adult of the age 18-26 years old who actively uses media social and have experienced prosocial behavior. The result of the study indicates that the mostly used social media applications are Whatsapp, Facebook, and Instagram. There is no specific reason for providing assistance, but family and friends are the ones who are given priority. Factors of influence of prosocial behavior consist of dominant factors that encourage the development of prosocial behavior namely responsibility (the awareness of the need to help each other), mood (emphaty), and religiousness. While, factors that hinder prosocial behavior through social media consist of limited resources (time, power, distance, financial, the person in concern, passion and unclear information), and data cap, mood and support (shy, fearful, and lazy). The common forms of prosocial behavior through social media are direct messages, voice notes, telephone, video call, status or story update, personal and group broadcast, information sharing or retweeting, and donating