Pengaruh Kekuatan Asimetri (Power Asymetry) Kepercayaan Dan Komitmen Terhadap Kinerja Bisnis Peritel UMKM

Analysis of this research about the influence of power asymmetry satisfaction and business to business commitment to business performance. Study conducted at Retailers in Soloraya. Samples taken in the study were 245 retailers in Soloraya. The analytical method used is multiple linear regression analysis, validity and reliability test. Based on the results of the analysis found it can be explained that the power asimetry satisfaction and business to business commitment has a positive and significant impact on business performance. In the model formed variable of satisfaction and business to business confidence able to explain business performance variable equal to 32,8% and rest 67,2% still influenced by other variable