Strategi Pemasaran Biro Perjalanan Wisata Religi Di Kota Surakarta

This study aims to analyze religious tourism marketing strategies and analyze the supporting, inhibiting, opportunities, and challenges factors in the travel bureau marketing process in Surakarta. This type of research is descriptive qualitative. In this study using primary data in the form of interviews and documentation. Data processing techniques use descriptive methods. Data analysis in this study uses strategy analysis with a marketing mix approach and SWOT analysis for analysis tools and policy strategies. The results of the marketing mix analysis show product factors, price factors and promotion factors affect the level of sales of religious tourism services. The marketing strategy of the company is to use social media and advertisements that are promoted in strategic places. In establishing relationships with company customers, they give little appreciation to loyal customers