Analisis Faktor Meningkatnya Pengguna Sistem Informasi Akuntansi Berbasis E-Commerce Terhadap Trust Pada Usaha Kecil Dan Menengah Di Kota Surakarta

Abstract Small and medium enterprises (SMEs) are one of the fields that contribute significantly to spurring Indonesia's economic growth. SMEs have the ability to absorb labor because they are very close to the small people. Every industry both large and small have an interest in using e-commerce to advertise their products. However, consumers have more value towards SMEs compared to large industries, this is because SMEs are more pro poor compared to large industries. The advantage of SMEs compared to large industries is that SMEs want to accept purchases in small parties and even retail, the price is lighter compared to large industries even though the products are exactly the same as the products produced by SMEs this is because the taxes that must be paid by SMEs are lower than the taxes that must be paid by big industry.The purpose of this study was to examine the effect of structural assurance on trust, perceived effect of risk on trust, and perceived reputation influence on trust. This research is a qualitative description research. The population and sample in this study were conducted on SMEs consumers in Surakarta City who had made purchases with e-commerce. Data analysis method uses multiple linear regression analysis model. The results showed that structural assurance influences e-commerce trust, perceived reputation influences e-commerce trust, risk of perceived influences on e-commerce trusts. Keywords: trust, structural assurance, risk of perceived, and perceived reputatio