Analisis Pengaruh Harga, Kualitas Produk dan Promosi Terhadap Keputusan Pembelian Produk Sepatu Olahraga Merek Specs Di Kota Surakarta

The purpose of this study was to analyze the effect of Price, Product Quality and Promotion on the Purchasing Decision of Specs Brand Sports Shoes Products in Surakarta City. This type of research is quantitative, the source of research data is primary data, the sample used is 100 consumer respondents who buy and use Specs brand sports shoes in the city of Surakarta, and the analysis technique used is multiple linear regression analysis. From the results of the analysis, the indicators and variables in this study are valid which indicated that: Price variable has a positive and significant effect on purchasing decisions as evidenced by the t test value of 2.921 with a significance level of 0.004<0.05. Product quality variables have a positive and significant effect on purchasing decisions as evidenced by the calculated t test value 2.228 with a significance level of 0.025<0.05 and the promotion variable has a positive and significant effect on purchasing decisions as evidenced by the t test value of 6.938 with a significance level of 0.000