Pengaruh Harga, Citra Merek, Kualitas Produk, dan Lokasi terhadap Keputusan Pembelian di Restoran Bale Branti Kemuning Karanganyar

The study aims to determine the price, brand image, product quality and location of the purchase decision at Bale Branti Kemuning Karanganyar. Sample selection using Nonprobability Sampling. Data collection using a questionnaire method. Data analysis techniques use multiple linear regression. Variables used are price, product quality, brand image, price, location and purchase decision. The population of this study is consumers at Bale Branti with a sample of 100 respondents. Hasil penelitian ini menunjukkan (1) harga memiliki pengaruh terhadap Keputusan Pembelian Pada Bale Branti. (2) the brand image does not have an influence on the purchase decision at Bale Branti, (3) product quality has an influence on the Purchase Decision at Bale Branti, (4) the location has an influence on the purchase decision at Bale Branti