Analisis Potensi Obyek Wisata Kampoeng Penjawi Mandiri di Kecamatan Susukan Kabupaten Semarang

Kampoeng Penjawi Mandiri is one of tourism that has potential to be developed in Susukan Sub-district, but its existence is new and not yet known public. The existence of Kampoeng Penjawi is expected to develop the existing tourism potential in Kecamatan Susukan. This study aims to determine the perception of visitors about the charm of existing charms, analyze the potential of existing tourism and know the right development strategy for this tour. The method used in this research is survey, field observation and interview. The results of this study indicate that sapta charm is good enough, it's just not maximal in some aspects. Kampoeng Penjawi Mandiri has high internal potential class and moderate external potential grade. The development strategy is obtained through the SWOT Kampoeng Penjawi Mandiri analysis which includes, the development and improvement of the quality of the tourism object, the increase of attractions that can absorb tourists, coordinate with private parties to invest, increase tourism promotion, increase and optimize the natural potential and the uniqueness of tourism increased empowerment in community involvement around tourist sites