COGNITIVE MODEL FOR OPTIMIZING THE MARKETING AND LOGISTICS COSTS OF CORPORATE LOGISTICS SYSTEMS

Abstract: The article is aimed at development of theoretical-methodical provisions for outlining the cost management in terms of supporting the function of corporate logistics systems. The author’s proposals especially concern the selection of marketing and logistics costs within integrated value chains, with further optimization of balance of such costs levels. As an optimization tool the methodology of cognitive modeling is used. The optimization criteria were proposed to be linked with the strategic guidelines of function and development of a corporate logistics system. Such guidelines form the policy of logistic costs management as well as marketing policy for supporting the business processes of corporate enterprise. The parameters of such policies has been proposed to fixate through the differentiation of the weight characteristics of cognitive graph plus the adjacency matrix parameters