THE KEY STAGES OF THE PROCESS OF ESTABLISHING PARTNERSHIP RELATIONS

Abstract: The key stages of the process of establishing partnership relations have been defined and justified. The research has revealed that each stage can exist in both the autonomous and system mode. This fact has made it possible to give a more detailed description of the separate stages of partnership relations establishment, notably the determination of the objective, the nature of partnership relations and the choice of their form. The validity of the results is provided by the use of such scientific methods and techniques as comparative and systematic-structural analysis – to clarify and streamline the conceptual apparatus in the field of establishment of partner relationships between machine-building enterprises; systematization, generalization and grouping – to identify and justify the succession of formation of the partnership, define the objectives and forms of their construction, as well as identify the existing nature of the partnership. The research identified the essentiality and characteristics of the process of establishing partner relationships by an industrial enterprise. The objectives of the partnership, including production, financial, marketing, technicaltechnological, organizational, informational and socio-psychological ones have been substantiated. Five possible types of partnerships such as: investment, innovation, production, trade and finance have been defined. Besides, recommendations have been provided on the choice of the forms and members of partnership in machine-building according to the type of activity of potential partners. Following the main stages of establishing partner relationships allows enterprises to create competitive advantage, which is the result of effective cooperation between the parties, the adaptation of resources and harmonization of the objectives of all the participants in the partnership