Balancing Public Service And Profit Creation : Sustainability Case Of Amanah Ikhtiar Malaysia.

This study focuses into the sustainability of Amanah Ikhtiar Malaysia (AIM).That is one of the microcredit institutions which is establish in Malaysia.This study focuses on Tanah Merah Branch that located in city of Tanah Merah. One of their objectives is to reduce poverty in Malaysia among their communities through activities created by AIM to help the poor people and give them true picture in order to improve their skills in develop the business. Which institutions to sustain their operation and management is one of the barriers that institutions must faced it.The services of Amanah Ikhtiar Malaysia may provide an opportunity for people to choose which scheme is required to reduce their burden and also help them to survive. Because of AIM institutions become in order help the poor people, AIM will be more concerned with the welfare of their clients to ensure they archive what they want in doing business. Currently can be explained a service that is performed for the advantage of the general population or its institutions itself that called a public service. In AIM also,about the profit creation, it’s create from management charge which is,charges imposed by every loan made to the rates specified. Sustainability of this institution related on the efforts of AIM in providing a starting capital to start a business as well as ongoing capital to borrowers