Understanding the drivers of repurchase intention in the sharing economy context

Dissertation presented as the partial requirement for obtaining a Master's degree in Statistics and Information Management, specialization in Marketing Research e CRMThe sharing economy is a fast-growing competitive market and a greatly debated phenomenon. Its success depends on customer repurchase intention. We anticipated a theoretical model integrating the literature of information systems (IS) success model, Expectation-confirmation theory (ECT), and overall trust. This integration allows the evaluation of the determinants of repurchase intention in the sharing economy context. The empirical evidence is grounded on an online questionnaire of 314 respondents. The outcomes disclose that overall trust, continuance intention, user satisfaction, and net benefits are the main determinants of repurchase intention of the sharing economy experience. The research model resulted in a mediation effect where continuance intention plays the role of a partial mediator of user satisfaction on repurchase intention, user satisfaction on net benefits, and use on net benefits. User satisfaction also presents a partial mediator of perceived usefulness on continuance intention. Implications and limitations are discussed