Information and communication technologies in creative and sustainable tourism

In this article we intend to show the importance of information and communication technologies (ICT) in the election and diffusion of creative and sustainable tourism. Creative tourism, by focusing its action on the way of life and the identity of local communities, will be a tourism that proposes activities that are based on local identity and memory and consider the preservation of available resources. In this sense, we ask: What is the role of ICT for the valuation of creative tourism? Can ICT define the course of tourism in each territory? Firstly, we intend to clarify the pertinence of this interdisciplinary research - sustainable creative tourism and information and communication technologies. Next, we emphasize that the diffusion of information is a fundamental asset for tourism development, since the tourist value of a destination depends largely on its ability to affirm itself as a national and international brand. The methodology followed will be based on the revision of the available bibliography leading to the consolidation of the idea that ICT are an indispensable tool for the promotion of creative tourism.