Utilize the resources-based theory in the community development strategy ： the cases of Lugu and Shimen

[[abstract]]本研究範圍選取南投縣鹿谷鄉鹿谷社區及國姓鄉石門社區作為研究主體，並 且運用資源基礎理論探討社區未來可能性，研究發現有的社區擁有得天獨厚的資源，卻不自知。也發現社區雖然缺乏資源。卻能夠以「專案」辦理的方式完成社區共同的目標，因此，可將社區視為一個可以進行實驗工程的場域，策略管理學家Barney（1991）指出當一個組織擁有異質性且不可移動性的核心資源及能力時，將可幫助組織持續發展競爭優勢。本研究發現鹿谷與石門社區在體質能力不一與目標策略設定不同之間產生不同的結果，並做出社區未來可以進行之策略。 本研究針對南投縣鹿谷鄉鹿谷社區發展策略有幾點建議： （一）產業資源；茶產業品質方面。務期優質，堤防外來劣質茶葉混入，以鹿谷茗茶推廣到全球。 （二）人力資源：鹿谷社區應可善用豐厚的社會資本與人脈，導入更多的優質非營利團體優良策略並連結中央及地方政府的重新訂定可行的發展計畫。 （三）文化教育：鹿谷社區人才輩出，可考量規劃成立人才資料庫，依據其專長與教育部樂齡學習系統連結，未來可協助文化園區的興設事宜。 （四）引入企業組織資源：鹿谷社區擁有無法取代的觀光與優質茶業等資源，惟仍需設法引進國內外企業機構與開發技術。 針對石門社區發展策略建議： （一）強化組織分工與運作模式：家族式的處理公共事務可以迅速處理之優點，但缺點卻是無法系統與體制化的進行策略發展，因此設法學習科層體制分工與分層負責的作法成為社區長期運作之方法。 （二）知識系統化：邀請專業團體學習如何將各項知識系統化保存，並且定期前往專業單位學習。 （三）社區文化產業：社區已有山芙蓉劇場，也逐漸受邀演出，社區可以考量引入專業師資協助開發成為在地特色劇場。 （四）故事行銷：社區故事多，逐年進行影像紀錄，未來可以結合社區工藝進行故事行銷等文創產業。 （五）專業養護機構：結合社區居民的想望與協會幹部訂定的長期目標，社區應可朝向專業機構發展，惟經費龐大需有更多的資源與策略方可達成。[[abstract]]The study is to scrutinize the possibilities community in Lugu Community and Shihmen Community in Nantou County, by using resource-based theory. On the premise that those communities were not aware of their peculiar natural resources but accomplishing common goals through project management; for that, these communities could become an experimental field to see how community works. Barney (1991) indicated an organization could develop its continuous competitiveness via heterogeneous and unmovable kernel resources and competence. The study found the different competence and targets between Lugu Community and Shihmen Community brought distinct outcome, and strategies thus could be progressed. For Lugu Community, the recommended strategies for community development are as follows: 1. Industry resource: to ascertain the quality of tea leaf and prevent inferior tea leaf from mixing in Lugu Tea, which is worldwide known. 2. Human resource: to import more high-quality strategies from non-profit organizations and revise feasible development plans from the connectedness between central and local governments, through prolific social capital and people network of community. 3. Cultural education: to establish culture park through the creation of human resource database based on the onnectedness between expertise and senior learning system. 4. Import of enterprise resource: to import foreign and domestic developed techniques to help the developments of tourism and tea industry in community. For Shihmen Community, the recommended strategies for community development are as follows: 1. To strengthen organizational labor division and operation: albeit family-ruled management can promptly deal with public affairs, it cannot develop systematic and institutional strategies. Hierarchical labor division can be the effective way for long term community operation. 2. Systematic knowledge: to learn how to systematic contain knowledge from professional groups periodically. 3. Community cultural industry: basing on Hibiscus Theatre, community can import professionals to help it turn to local special theatre. 4. Story marketing: to turn community crafts to cultural and creative industry with community stories and image records. 5. Professional maintenance institution: to turn to the professional institution through the long-term desires of community residents and cadre of associate; simply the establishment of professional institution needs more resources and strategies.[[note]]碩