This paper presents an original approach to structural health monitoring of helicopter rotors based on strain measurement on the blades. Three algorithms are presented, one in the time domain and two in the frequency domain. They are based on the analysis of the discrepancies between the strains on damaged and undamaged blades. Two damage types are considered: a mass unbalance at the tip, and a localized stiffness reduction. The performance of the proposed methods is assessed by numerical simulation using a multibody dynamic solver for comprehensive aeroelastic analysis of rotorcraft. The numerical investigation has highlighted the capability of all the presented techniques to detect damages in the blades, even of small entity, in both stea...