Asymptotically efficient estimators of the index of regular variation are proposed and their convergence rates and other asymptotic properties are studied. Suppose that a distribution function $F\sb{\theta}(x)$ is regularly varying at $\infty$. Let $X\sb1,X\sb2,$ ...,$X\sb{n}$ be i.i.d. from $F\sb{\theta}(x)$ and $Z\sb1,Z\sb2,$ ... $,Z\sb{n}$ be the corresponding order statistics. We are interested in estimating $\theta$, the index of regular variation. It is known that if the slowly varying function $L\sb{\theta}(x)$ is a constant, Hill's estimator is a conditional MLE of $\theta$ based on the ($k\sb{n}$ + 1) largest order statistics. When $L\sb{\theta}(x)$ is not a constant, Hill's estimator is only a consistent estimator of $\theta$ if $...