Add to ORKGThis research developed and validated three guilt arousal scales specifically pertaining to existential, reactive and anticipatory guilt. It also provides a holistic model that investigates how ad credibility, attitude towards the advertisement, inferences of manipulative intent and purchase intention influence each type of guilt in three product categories in the luxury industry. It provides scholars, policy and decision makers a blueprint for strategic initiatives on the relative effectiveness of guilt appeals in the advertising industry
When exposed to cause-related marketing advertisements that use guilt appeals, consumers actively tr...
The study explores the relationships between existential guilt appeal, attitude towards the brand, i...
This study explores the relationships between reactive guilt, attitude towards the brand, inference...
Literature identifies three classifications of guilt namely, anticipatory, reactive and existential ...
Guilt appeal has always been studied as a unified construct, literature however identifies three cla...
Literature identifies three classifications of guilt namely, anticipatory, reactive and existential ...
This study focuses on existential guilt and it explores the relationship between existential guilt, ...
This study explores the relationship between existential guilt, inferences of manipulative intent,at...
The purpose of this study was to explore the effectiveness of a specific type of guilt appeal. The l...
The purpose of this study was to explore the effectiveness of a specific type of guilt appeal. The l...
This study investigates the role of guilt appeal intensity in cause marketing advertising. Employin...
Guilt appeals are used to try to influence consumer behavior, with literature defining three kinds –...
Guilt appeals are used to try to influence consumer behavior, with literature defining three kinds –...
Literature identifies three classifications of guilt namely, anticipatory, reactive, and existential...
This study investigates the role of guilt appeal intensity in cause marketing advertising. Employing...
When exposed to cause-related marketing advertisements that use guilt appeals, consumers actively tr...
The study explores the relationships between existential guilt appeal, attitude towards the brand, i...
This study explores the relationships between reactive guilt, attitude towards the brand, inference...
Literature identifies three classifications of guilt namely, anticipatory, reactive and existential ...
Guilt appeal has always been studied as a unified construct, literature however identifies three cla...
Literature identifies three classifications of guilt namely, anticipatory, reactive and existential ...
This study focuses on existential guilt and it explores the relationship between existential guilt, ...
This study explores the relationship between existential guilt, inferences of manipulative intent,at...
The purpose of this study was to explore the effectiveness of a specific type of guilt appeal. The l...
The purpose of this study was to explore the effectiveness of a specific type of guilt appeal. The l...
This study investigates the role of guilt appeal intensity in cause marketing advertising. Employin...
Guilt appeals are used to try to influence consumer behavior, with literature defining three kinds –...
Guilt appeals are used to try to influence consumer behavior, with literature defining three kinds –...
Literature identifies three classifications of guilt namely, anticipatory, reactive, and existential...
This study investigates the role of guilt appeal intensity in cause marketing advertising. Employing...
When exposed to cause-related marketing advertisements that use guilt appeals, consumers actively tr...
The study explores the relationships between existential guilt appeal, attitude towards the brand, i...
This study explores the relationships between reactive guilt, attitude towards the brand, inference...