This research investigated the role of participatory geographic information systems (PGIS) in instituting the culture of using knowledge in order to implement a rural community development strategy that targets improving living standards at the household level. Current development interventions continue to perform poorly because they do not really address people directly, attention has been drawn to the role of knowledge in facilitating the individuals to effect their own development. Geographic information systems (GIS) represent one of the options that the rural community can use to compile and to structure information and to facilitate the construction of knowledge. With regard to what motivates the people to initiate and sustain their o...