Quality of educational services in the field of Project management

Rast i razvoj svakog poslovnog sustava ovisi o učinkovito i uspješno izvedenim projektima. S obzirom da je broj projekata u svijetu u konstantnom porastu, od ključne je važnosti razvijati projektne sposobnosti kod pojedinaca koji sudjeluju u bilo kojoj od faza projekata. U Republici Hrvatskoj broj institucija koje nude programe obrazovanja s područja projektnog menadžmenta u stalnom je porastu te će svaka od njih svoju konkurentnost morati graditi na marketinškoj koncepciji poslovanja. U posljednje vrijeme je kao sve važniji element marketinga u obrazovanju prepoznata i kvaliteta obrazovne usluge. Jedan od programa obrazovanja s područja projektnog menadžmenta u Republici Hrvatskoj je specijalistički diplomski stručni studij Projektni menadžment koji se izvodi na Visokoj školi za poslovanje i upravljanje, s pravom javnosti „B. A. Krčelić“ u Zaprešiću. U ovome radu autori analiziraju konkurentost navedenoga programa obrazovanja kroz istraživanje provedeno 2012. na uzorku studenata (N=202) o kvaliteti obrazovne usluge, s ciljem definiranja daljnjih smjernica za podizanje njegove konkurentnosti na tržištu.The growth and development of any business system depends on effectively and successfully implemented projects. Considering that the number of projects worldwide has been constantly increasing, developing project skills in individuals which will be involved in a project is of crucial importance. In the Republic of Croatia, the number of institutions offering education programmes in project management has been steadily growing. Each of these institutions will have to build its competitiveness on the marketing concept. Lately, the quality of educational services has been recognized as an increasingly important element of marketing. One of the education programmes in the field of project management in Croatia is the Specialist Graduate Professional Study Programme in Project Management offered at the Baltazar Adam Krčelić College of Business and Management in Zaprešić. In this paper the authors examine the competitiveness of the above education programme through a survey on the quality of educational service conducted in 2012 with a sample of 202 students with the aim of further defining the guidelines for improvement of its market competitivenes