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This study explored the creation, dissemination and exchange of electronic word of mouth, in the form of product reviews and ratings of digital technology products. Based on 43 in-depth interviews and 500 responses to an online survey, it reveals a new communication model describing consumers' info-active and info-passive information search styles. The study delivers an in-depth understanding of consumers' attitudes towards current advertising tools and user-generated content, and points to new marketing techniques emerging in the online environment
This paper presents an empirical investigation to examine the effect of electronic word of mouth (eW...
As technology has developed and phenomenon such as the participative web has emerged, the opportuni...
Word of Mouth (WOM) plays an important role in shaping the consumers’ attitudes and behaviors. Socia...
This study explored the creation, dissemination and exchange of electronic word of mouth, in the for...
The prevailing of the Internet facilitates consumers to share information, opinions and experiences ...
This research project investigated the influence of electronic word of mouth (eWOM) on customer purc...
This research project investigated the influence of electronic word of mouth (eWOM) on customer purc...
The purpose of this research was to investigate the role of electronic word of mouth (eWOM) in shapi...
The study will explore the relationship between consumers and Electronic Word of Mouth (eWOM). The ...
This research investigates the way consumer repurchase intention in social commerce is shaped by ele...
This research investigates the way consumer repurchase intention in social commerce is shaped by ele...
Online reviews provided from consumers who had previous experiences have become major information re...
As a marketing strategy, Word-of-Mouth is a valuable source which affects the decision before making...
This thesis was submitted for the award of Doctor of Philosophy and was awarded by Brunel University...
The aim of the paper is to review the phenomena of traditional word of mouth and electronic word of ...
This paper presents an empirical investigation to examine the effect of electronic word of mouth (eW...
As technology has developed and phenomenon such as the participative web has emerged, the opportuni...
Word of Mouth (WOM) plays an important role in shaping the consumers’ attitudes and behaviors. Socia...
This study explored the creation, dissemination and exchange of electronic word of mouth, in the for...
The prevailing of the Internet facilitates consumers to share information, opinions and experiences ...
This research project investigated the influence of electronic word of mouth (eWOM) on customer purc...
This research project investigated the influence of electronic word of mouth (eWOM) on customer purc...
The purpose of this research was to investigate the role of electronic word of mouth (eWOM) in shapi...
The study will explore the relationship between consumers and Electronic Word of Mouth (eWOM). The ...
This research investigates the way consumer repurchase intention in social commerce is shaped by ele...
This research investigates the way consumer repurchase intention in social commerce is shaped by ele...
Online reviews provided from consumers who had previous experiences have become major information re...
As a marketing strategy, Word-of-Mouth is a valuable source which affects the decision before making...
This thesis was submitted for the award of Doctor of Philosophy and was awarded by Brunel University...
The aim of the paper is to review the phenomena of traditional word of mouth and electronic word of ...
This paper presents an empirical investigation to examine the effect of electronic word of mouth (eW...
As technology has developed and phenomenon such as the participative web has emerged, the opportuni...
Word of Mouth (WOM) plays an important role in shaping the consumers’ attitudes and behaviors. Socia...
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