Add to ORKGThe main objective of this research is to determine the impact of social network marketing and customer engagement towards customers’ online purchase intention related to travel agency. This research is to study whether there are any relationships between social network marketing and customer engagement towards customers’ online purchase intention. This research was conducted within Kuala Lumpur by distributing 132 questionnaires to individuals that have been using social networking sites related to travel agency. The sampling technique used was the non-probability sampling which was the convenience sampling. The result of the findings showed that one of the independent variables has significant relationship with dependent variable, while a...
The travel agent industry is a crucial, if not often overlooked, component of Singapore’s travel ind...
Social networking has increasingly penetrating in our social lives where people keep in contact with...
AbstractCustomer engagement is one of todays key research issues and can be defined as first, a psyc...
This study attempts to investigate the effect of customer engagement which represented through surve...
This study attempts to investigate the effect of customer engagement which represented through surve...
In marketing, Social Network Marketing has been one of the most popular instruments. Since marketing...
Abstract - This research aims to examine the effect of social network marketing, attitudes toward so...
Background - Nowadays, lots of people engage with social networking sites to purchase their products...
This research aims to examine the effect of social network marketing, attitudes toward social networ...
The world of internet is rapidly growing in an enormous way and it is used in different activities i...
The purpose of the study is to explore the association among the social media practices which effect...
The purpose of this research paper is to determine whether customer engagement in social media platf...
The main objective of this study is to explore and investigate the impact of social network marketin...
This research aimed to investigate the effect of social commerce on consumers’ intention to bu...
The main purpose of the current research was to find out the impact of social media marketing on the...
The travel agent industry is a crucial, if not often overlooked, component of Singapore’s travel ind...
Social networking has increasingly penetrating in our social lives where people keep in contact with...
AbstractCustomer engagement is one of todays key research issues and can be defined as first, a psyc...
This study attempts to investigate the effect of customer engagement which represented through surve...
This study attempts to investigate the effect of customer engagement which represented through surve...
In marketing, Social Network Marketing has been one of the most popular instruments. Since marketing...
Abstract - This research aims to examine the effect of social network marketing, attitudes toward so...
Background - Nowadays, lots of people engage with social networking sites to purchase their products...
This research aims to examine the effect of social network marketing, attitudes toward social networ...
The world of internet is rapidly growing in an enormous way and it is used in different activities i...
The purpose of the study is to explore the association among the social media practices which effect...
The purpose of this research paper is to determine whether customer engagement in social media platf...
The main objective of this study is to explore and investigate the impact of social network marketin...
This research aimed to investigate the effect of social commerce on consumers’ intention to bu...
The main purpose of the current research was to find out the impact of social media marketing on the...
The travel agent industry is a crucial, if not often overlooked, component of Singapore’s travel ind...
Social networking has increasingly penetrating in our social lives where people keep in contact with...
AbstractCustomer engagement is one of todays key research issues and can be defined as first, a psyc...